Amway smashed a GUINNESS WORLD RECORDS™
Amway smashed a GUINNESS WORLD RECORDS™ title while raising awareness for global childhood malnutrition through its NUTRILITE™ Power of 5 Campaign.
The NUTRILITE Power of 5 Campaign saw “Raise Your Hand” events held around the world. During these events, Amway pledged a $USD 1 donation to the cause for each handprint collected in the effort to raise awareness of malnutrition. This effort resulted in breaking the record for the largest collage of cut-out handprints.
Michael Empric, GUINNESS WORLD RECORDS adjudicator, confirmed that of the 260,872 handprints collected, 75,200 met GUINNESS WORLD RECORDS stringent requirements to be included in the official tally – breaking the previous record of 30,006 by more than double.
“The NUTRILITE Power of 5 Campaign and effort to directly engage over 260,000 people worldwide to join us in fighting childhood malnutrition highlights what is possible when we issue a call to action,” said Jeff Terry, Global Manager of Corporate Social Responsibility for Amway.
By getting involved and raising their hands, Amway Business Owners and employees have started a movement that is impacting tens of thousands of children, families and communities. And we are just getting started!”
“As the world’s number one selling brand of vitamins and dietary supplements, we wanted to use our expertise to help lessen the impact malnutrition has in the lives of so many children and families,” said Michial Coldwell, General Manager at Amway Australia and New Zealand.
The collage, taking the form of a tree, is on display at the NUTRILITE Center for Optimal Health in Buena Park, California.
More information on this and other Power of 5 initiatives can be found at powerof5.nutrilite.com.