An introduction to Amway’s network marketing business opportunity

Document Date Posted: 09/02/2022-02:19AM
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Amway was founded in 1959 with a mission to help people live healthier lives and achieve financial freedom. The company has been around for more than 60 years and is ranked the world’s #1 network marketing company* according to sales figures. Over the 60 years, Amway has expanded its range to 400+ products and presence into various markets around the world thanks to its distributors or IBOs who come from different countries, cultures, professions and backgrounds. One thing that’s not changed in 60 years? Amway’s business model, or what’s commonly called network marketing in the business world.

Why network marketing?

Amway’s founders Rich DeVos and Jay Van Andel shared a similar belief that everyone should have the freedom to make their own choices. Owning your own business as an independent business owner is a means to achieving personal freedom. They believed that people were empowered to work hard if they worked on their own business, rather than for an employer.

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How does Amway’s network marketing model work?


In a network marketing business model, people own their own businesses and are responsible for outcomes, similar to a traditional business. In a direct selling model like Amway, business owners buy products and sell them directly to customers. They earn more on RRP because there isn’t anyone else taking a cut of the profit. As an Amway business owner, you can run your business from the comfort of your living room or wherever you might be living (even on holiday!). Amway offers business tools and apps to allow its independent business owners to track their businesses online, train new team members and easily share information with potential customers.

I run my entire business from my smartphone using the tools and technology provided by Amway. I don’t need expensive equipment or tools, unlike my carpentry business. It makes it so easy to run this business; I can manage it from anywhere.


Jack Baines, Platinum, Australia

An Amway business needs just as much effort as a traditional business, and offers limitless earning potential for those prepared to work for it.
A network marketing model is a more cost-effective way to start a business because it has low start-up costs and few overheads. An Amway business owner can start running their business quite quickly – sometimes right from day one.
Amway provides its IBOs with products, marketing, distribution and continuous training so they can focus on running their businesses and developing their people.

Can anyone do network marketing?


The answer is yes – as long as you’re prepared to learn, apply the knowledge and work hard. Anyone can start an Amway business as long as they are 18+, are permitted to work in Australia / New Zealand and meet other simple criteria. Amway’s IBOs come from high paying professional backgrounds, traditional businesses, are stay at home parents and university students wanting to earn an income on their own terms or retire from their current/traditional careers earlier. Amway’s network marketing business opportunity appeals to a wide range of people because of its flexible nature and earning potential.

We’ve been able to raise our children with the values we wanted. Because the business allows me to work from home, they’ve had a completely different upbringing. Thanks to the flexible nature of the Amway business, I can spend time with them instead of working long hours in the office as a CFO.


Samir & Jasmine Gandhi, Founders Sapphire, Australia

How much can you earn with Amway?


The answer: there’s no limit to how much you can earn as an Amway business owner. We explain how below.

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Amway Business Owners earn income by recommending and selling Amway products and building a team to do the same.
There are three ways to earn money with Amway:
1. Retail: Buy products** at wholesale prices and sell them at retail prices and the difference is yours.
2. Earn through Point Value (PV) bonuses / rebates – Similar to reward points, the more products you buy for personal use and sell to customers, the higher the points and the higher the income.
3. Incentives and rewards – Earn cash rebates and travel incentives as you progress through different levels in the business.

We’ve created a balanced lifestyle where we work around our kids, and get plenty of time to spend with them. Our Amway business gives us so many options and peace of mind that we’ll always earn an income, no matter what’s happening in the world.


Rungsak & Khritsaya Mahachai, Founders Emerald, Australia

Why choose an Amway business?


Here are 10 great reasons to choose a network marketing business that’s been around for more than 60 years:

  • Independently rated, high quality products that make a real difference to people’s health***
  • Product, marketing and distribution support for all business owners
  • Mentorship to support you in running your business. Learn from successful business owners who’ve been running Amway businesses for years
  • Experience personal growth and development by learning new skills and competencies
  • Design and live your ideal life by creating more choices for you and your family
  • Be around like minded people and build genuine connections and friendships with your team and mentors
  • Live a purposeful life by helping other people achieve their goals
  • Be part of a company that gives back to their local and global community through corporate social responsibility programs
  • Spend more time with your family and do what you love by working your own hours
  • Low start-up and running costs so you’re free to enjoy whatever you earn in your business, without overheads reducing your profit

Want to be your own boss? Join thousands of Amway business owners around the world who are living their dream lives with an Amway business.
It’s simple and easy to get started.

*Amway is the world's #1 direct selling business, as ranked by 2020 global sales of $8.5 billion in the Direct Selling News Global 100
**Amway also provides a 100% satisfaction guarantee. Try the business for up to 90 days and if you are not satisfied, return all the products for a full refund.
*** Nutriway by Nutrilite It is part of the world’s number 1 selling vitamin and dietary supplement brand.