Founders’ Fundamentals and Values
Our Founders’ Fundamentals and Values are the heart and soul of Amway.
Rich and Jay established the Founders’ Fundamentals
WHEN TRANSITIONING THE BUSINESS TO THEIR CHILDREN
The Founding Families’ second generation put the Values to paper
TO INFORM OUR FUTURE
Founders’ Fundamentals
represent who we are
Freedom
We need personal and economic opportunity to live our best lives. Amway provides the possibility to build both – through the experience of business ownership and as part of our community.
Family
We thrive in relationships, surrounded by people who bring us meaning and purpose, instill trust, challenge us to keep growing and cheer us on. At Amway, we work together in a family spirit and leverage the constant source of strength it provides.
Hope
There is power in possibility and strength in optimism. By inviting everyone to imagine their future and offering opportunities to help make it happen, Amway cultivates hope and the growth that follows.
Reward
We are motivated by the satisfaction that comes from reaching goals – and helping others do the same. We celebrate the achievement of milestones, recognizing the value of hard work and lessons learned along the journey.
“We know the Founders’ Fundamentals have never really just belonged to the Founder. They’ve always belonged to all of us.”
RICH DEVOS
Values
are how we act
Partnership
Amway was built on a lifelong friendship, a bond that still guides our relationships today. We trust and respect each other, and we recognize the complementary skills necessary to achieve shared success. This is the cornerstone of our enduring legacy and the key to our future.
Personal Worth
Every person is created with innate value that cannot be given or taken away. That’s why we treat everyone with dignity and respect, and why we believe all people deserve an opportunity to achieve their full potential.
Responsibility
It is up to us to seize the opportunities we are given. We are accountable for the actions we take and the results we achieve for ourselves, each other and the communities we serve.
Integrity
We live out our Values every day, even when it is difficult or unpopular. Our character sets us apart. It calls us to be honest, courageous and consistent in our words and actions. It makes us worthy of the trust others place in us. Together, we create something of which future generations can be proud.
“Our Values are an indication to people when they come in, of what the world is going to be like inside of Amway.”
STEVE VAN ANDEL
The Founders’ Fundamentals and Values are the right thing to do – and right for your business.
Make a good impression with customers and prospects
Show 65 years of success
Set yourself apart from the competition
Connect with others who believe in the same
Hold yourself to these standards.
Use them to help make decisions + Share them with new team members
You represent Amway!
Act and lead with character.
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