About XS

Active Today. Stronger Tomorrow.

XS™ helps people reach their next level through products for active days and new adventures.

Inspired by Adventure and Ambition

Rooted in the Californian coastal lifestyle, XS was born from a desire for more - more energy, more possibilities and more from every day. Founded by entrepreneurs David Vanderveen and Scott Coon, the brand was built to go beyond energy, combining performance, lifestyle and community to inspire progress and shared experiences.

Powering Everyday Life

Today, XS delivers intentionally formulated, science-backed products that help people pursue fitness, wellbeing and longterm vitality. As a door-opener to healthspan, the brand encourages healthier habits and active lifestyles. Built around movement, motivation and community, XS inspires people to stay active, support others and create opportunities through shared experiences and everyday progress.

Explore the XS Product Lines

XS Drinks

A variety of great-tasting power drinks created to support busy days, active moments and life on the go.

SHOP NOW

XS Sport Nutrition

A range of products designed to support active routines, from training and performance to everyday wellbeing and progress.

SHOP NOW
 

Meet Our Global Ambassadors

XS™ is brought to life by a global community of athletes, creators, coaches and everyday motivators who embody the spirit of the brand. Through movement, wellbeing and shared experiences, XS Ambassadors inspire people around the world to stay active, build consistency and pursue progress in their own way.